Media Technology and Design

About this programme

Artificial intelligence is reshaping the media world – from creative content production to innovative game development. Starting in the winter semester 2025/26, the Bachelor ’s degree program Media Technology and Design will place an even stronger emphasis on Generative AI, preparing students to apply AI in both creative and technical contexts. This focus also influences other core areas of the program: Game Development, Web Development/UX Design, and Audio-Video Production – where students learn to create audiovisual content, develop games, and design user-centered digital experiences. By combining technical expertise, creative design, and hands- on training, this program equips graduates for careers in the fast- moving world of Creative Media. With access to the latest tools and technologies, students gain a solid foundation for working in one of the most exciting fields in the digital age. Please note: From the winter semester 2026 on, this study program will be taught in English. General university entrance qualification, preparatory course for university acceptance or study preparatory programme at the University of Applied Sciences Upper Austria. Sound knowledge of English (B2 level), plus interest in IT and technology, interest in culture, creativity and ability to abstract. General application deadline: June 30, 2027 Applies to individuals with EU/EEA citizenship, a valid residence permit, or visa-free entry Special application deadline: May 31, 2027 Applies to individuals requiring a visa for entry