Design & Product Management

About this programme

Design is more than aesthetics – it is about shaping our future. Learning how to design with purpose, beauty, and responsibility is at the heart of our bachelor’s programme. Product Management complements our students’ creative strengths with strategic thinking, business expertise, and entrepreneurial know-how. Our graduates are highly sought after in the professional world – especially where innovative ideas need to be turned into reality. Studying Design and Product Management with us means: Bridging the Design and Business Gap. In the Design and Product Management (DPM) bachelor’s programme, we offer a solid education in the fields of Furniture Design, Industrial Design, and Interior Architecture, complemented by courses in Business Administration, Marketing, and Branding. The programme is highly practice-oriented, with core content delivered through hands-on projects, often in collaboration with renowned companies. Through our training at the “Sustainability Campus Kuchl” – located in the most beautiful part of the Salzburg mountains – we aim not only to create aesthetic, functional, and desirable projects, but also to contribute to transforming our economy towards sustainability and a circular economy. Explore Our Student Showcase: Dive into the creativity and innovation of our students! In our showcase, you’ll find inspiring projects that combine design excellence with sustainable thinking. Insight into life at the Kuchl Campus of the Salzburg University of Applied Sciences: Discover the sustainable degree programs at the Department of Design and Green Engineering