Entrepreneurship & Tourism

About this programme

Are you looking for a tailor-made master's degree program that combines leadership and entrepreneurship with tourism? Are you aspiring to pursue an (international) career in the tourism and leisure industry? Do you wish to acquire sound and practical knowledge to contribute to the further development and professionalization of tourism at an entrepreneurial level? If so, the master's degree program in Entrepreneurship & Tourism is the perfect fit for you. The master's degree program in Entrepreneurship & Tourism aims to professionalize entrepreneurship in the tourism and leisure industry. Current challenges in the tourism and leisure industry, including digitalization, sustainability, and consumer behavior, are integrated into the curriculum. In addition to gaining an overall understanding of trends and current developments in international tourism, independent entrepreneurial thinking and action play a key role throughout the course. The two majors "Strategic Management & Tourism" (in German) and "Marketing Management & Tourism" (in English) give you the opportunity to specialize according to your interests. In addition, the program offers an innovative and hands-on knowledge transfer through international study tours. A career-friendly time model and semesters adapted to the tourism seasons allow you to gain professional experience alongside your studies. MCI | The Entrepreneurial School® is one of the most successful universities in the German-speaking region and Europe. Renowned business experts teach in small groups, distinguished lecturers ensure academic quality i