Communication and Knowledge Media

About this programme

General university entrance qualification, preparatory course for university acceptance or study preparatory program at the University of Applied Sciences Upper Austria. Sound knowledge of German (B2 level), plus interest in IT and technology, interest in culture, creativity and ability to abstract. General application deadline: June 30, 2027 Applies to individuals with EU/EEA citizenship, a valid residence permit, or visa-free entry Special application deadline: May 31, 2027 Applies to individuals requiring a visa for entry In the 5th semester in Austria or abroad (minimum duration 12 weeks), must take place in a qualified company that develops or uses communication, learning, or knowledge media. How do people learn today – online, interactively, anywhere? In this specialization, you design e‑learning solutions that truly work: with creative content, technical know‑how, and a strong sense for didactics. You develop digital learning media, web‑based trainings, and tools that support modern learning in professional and continuing education contexts. Do you want to understand how companies communicate in the digital world? In this specialization, you learn how to create content for social media and the web, how to present brands in an engaging way, and how to plan targeted online campaigns. From content creation and SEO to strategic online marketing – this is where you become an expert in digital communication. How do digital applications become not only visually appealing but also intuitive to use? In this specialization, everything revolves around usability, interacti