Bachelor of Business (Marketing)

About this programme

This degree aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts. Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation. Graduates will gain the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.