Bachelor of Marketing and Media

About this programme

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you will develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media related technologies that can then be applied in a marketing context.