Bachelor of Fashion and Business

About this programme

As the fashion industry continues to grow in importance, it requires highly skilled individuals who understand how the fashion industry works. This course places emphasis on the business and commerce at the heart of the fashion industry. The study of fashion and business in a contemporary context reflects changes to industry-working practices to ensure closer alignment of fashion and business. Fashion product knowledge is reframed to better integrate design and aesthetics with management and business concepts, embedding themes of contemporary fashion industry studies, fashion product knowledge, retail and consumer relations and management and leadership in the fashion industry.