Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation

About this programme

The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity. Taking a trans-disciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in todays world. The course aims to foster a creative and exploratory attitude toward the design process, where research and practice are consolidated in design outcomes. Teaching is centred around design studios that integrate practice-orientated learning through tasks that parallel the processes that professionals undertake in industry. Solutions are driven by the rigorous and critical exploration of methods, materiality and technology. A combination of interdisciplinary subjects, industry projects, internships, competitions and international studios, develop both flexibility and confidence in working across the diverse environments that constitute contemporary design practice. Students are required to undertake the Professional Experience Program that includes a mandatory 160-hour industry work placement. The course is structured to allow students to focus on areas of specialisation. Throughout all stages, the course requires students to develop an understanding of their own individual design language and theoretical position in relationship to historic and contemporary contexts.