Master of Marketing

About this programme

Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact. Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts. By completing La Trobe's Master of Marketing, you will: critically analyse the business environment and solve marketing problems ethically and responsibly explore topics such as sales, negotiation, customer experience and service design, digital marketing, content marketing, marketing research and analytics, entrepreneurship and innovation, cybersecurity and artificial intelligence, and marketing strategy benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.