Bachelor of Marketing

About this programme

Marketing today is rapidly evolving based on the digital transformation of our economy and firms. A new breed of marketing professional who can combine marketing knowledge, deep data understanding and critical thinking is being demanded by employers. Our dedicated Bachelor of Marketing has been developed with industry to deliver this capability, including the choice of a digital marketing minor. Our faculty combine the discipline knowledge and industry experience to excite, motivate and prepare you. The Bachelor of Marketing course focuses on specialized knowledge in marketing that is linked to industry expectations. Students learn about current practice and future marketing trends as well as experience and understand marketings innovative potential. Contemporary units of study cover digital marketing, branding, consumer behaviour, research and strategic marketing planning. The curriculum is kept up to date in consultation with key industry bodies ensuring students learning meets the future needs of industry.