Master of Digital Marketing
The University of Melbourne (UniMelb)Parkville, Australia
Fee for international students
- Intakes
- March
- Duration
- 78 weeks
Programme facts
- Level
- Master's
- Duration
- 78 weeks
- Language of teaching
- English
- Study mode
- Not published
- Credits
- Not published
- Intakes
- MarchTypical for this country
About this programme
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
Entry requirements
- IELTS6.5 overall
- TOEFL iBT79
- Prerequisites
- Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation, including at least one of the following 12.5-point University of Melbourne subjects (or equivalent):; Quantitative Methods 1 (ECON10005); Econometrics 1 (ECOM20001); Business Decision Analysis (MGMT20005); Statistics (MAST20005); Business Analytics (BUSA90493) or Data Analysis 1 (MAST10010).
Data: CRICOS, Australian Government.