Diploma of Artificial Intelligence (AI) in Marketing

About this programme

11394NAT Diploma of Artificial Intelligence (AI) in Marketing equips students with the skills and knowledge to leverage artificial intelligence across all stages of the marketing process. This future-focused qualification blends foundational marketing principles with hands-on experience using AI tools to drive consumer insights, personalise content, automate campaigns, and optimise performance. Through a practical and strategic approach, students will learn to design data-driven marketing solutions using cutting-edge technologies such as predictive analytics, chatbots, content generation tools, and artificial intelligence (AI)-powered research platforms. This course is ideal for aspiring marketers seeking to future-proof their careers in a rapidly evolving digital landscape. This Diploma level qualification aligns to an occupation Skill Level 2 in accordance with the specifications for occupations on the Australian Bureau of Statistics (ABS) website, and does not result in the graduate being of an ABS Skill Level 1 as is attributed to the Marketing Specialist – 225113.