Bachelor in Plastic, visual and spatial arts : Publicity

About this programme

As with all art, advertising is aimed at the imagination, it allows us to develop the creative and artistic mind. Advertising aims to make us dream, which is the essence of art. It gives products an added imaginary value. The role of advertising is to attract, to generate, it aims to seduce. Advertising is the action of making public. It is also a collection of means used to introduce the public to a brand, a product, an industrial or commercial company. Advertising designates all the actions taken to make a product known and to give information about it. The suggested aim is to incite consumption and to influence the choice of the public or the target persons. By creating logos for a visual identity, creating posters, ads, press, websites, animation, packaging, etc. Advertising is a graphic art profession, thrilling and demanding for diverse profiles. The advertiser mainly works in an advertising agency, a creation or communication studio, a large company or of course, in the press or printing sectors. He/she may be an artistic director, an employee or working freelance for an advertising agency, creator of a graphic project, posters, packaging, logos, street marketing or perhaps a webmaster, photographer, graphic artist, etc. It means developing a creative and artistic mind. It means discovering and expressing oneself through different projects. It means learning, experimenting with different essential techniques: graphics, desktop publishing, creative drawing, live-model drawing, colour, printing techniques, screen printing, studio photography, story boarding, mark