Bachelor of Commerce in Marketing

About this programme

Planned outage: Beginning Nov. 1, you will not be able to access the USask admission application and event registration system for up to six days. Learn more . Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations. As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. You will develop the ability to see an organization from a customer’s, or client’s, perspective. Your electives allow you to develop specialized knowledge in advertising and marketing communications, branding strategies, retail analysis, digital marketing, selling and social cause marketing. All first year commerce students will take a common set of classes before entering a specialization, such as marketing, in their second year. * These are elective courses. You'll have a number of courses to choose between. The Course and Program Catalogue has the complete and official listing of required classes and their descriptions for this program. Here are just a few of the classes you might take while you complete this degree: COMM 204: Introduction to Marketing Introduction to the marketing concept in business. Business activities are analyzed from the point of view of recognition, stimulation and satisfaction of consumer demand.