Marketing Management

About this programme

Important: This program is unavailable. Explore Related Programs for more options. This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues. This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. If you are interested in completing a work term, apply to the PROGRAMNAME program.​ If you select the work term stream you will have the opportunity to participate in a work term(s) if eligibility requirements are maintained. You will have the flexibility to transfer to the non-work term stream at any time. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. The work term job search is student-driven and participation in the work term stream does not guarantee that a work position will be secured. However, you will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term. Additional fees are required for those participating in the optional work term stream, regardless of success in securing a work positi