Bachelor of Communication Studies with Public Relations Major

About this programme

Social media, influencers and complex global issues—the public relations field is changing rapidly as organizations face new challenges in a post-truth era. Professionals who can analyze information ethically , think critically and communicate clearly are more in demand than ever. MacEwan’s public relations major gives you the deeper knowledge and skills needed to thrive in this evolving industry. With an emphasis on both theory and practice, you learn how to manage real-world challenges. In your first two years of this major, you build a strong communication, writing and research foundation. Courses in communication theory, online communication and business fundamentals introduce you to the field’s core skills. You also study the history and purpose of public relations and learn how organizations communicate and how ethical practice shapes the profession. In your third and fourth years, you move into advanced courses in media relations, digital content, strategic planning, communication law and reputation management. You build your professional portfolio, refine your writing and apply your knowledge in a practicum that connects you directly with industry. By graduation, you are ready to enter the field with the confidence, experience and ethical grounding needed to succeed in communication roles. The public relations major prepares you to guide organizations in government, health care, education, business and more—using research, communication and crisis management to engage the public and support informed decision-making.