Advertising and Marketing Communications Management (Advanced Diploma)

About this programme

Unleash your creativity and unlock the potential of marketing communications. The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining marketing theory and creative messaging, this industry-respected program enables you to develop skills in campaign planning, idea conceptualization, copywriting, and advertising design. You also develop integrated marketing communications strategies by researching what drives target audiences and planning how to reach them effectively. Experienced industry-connected faculty prepare you to plan, create, and implement marketing communications. Class projects work on real advertising and marketing communications opportunities with industry clients. As well, alumni and industry leaders act as guest speakers in every semester. Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams: DIG: the student-run ad agency where every client has a unique problem to be solved. SLiDE: the marketing department for the College's social innovation lab that works with entrepreneurs and social enterprises. Glue: the events and fundraising team that brings the Ad program and Ottawa’s advertising community together. This program encourages you to expand your learning and network through optional class trips. You have the unique opportunity to tour select advertising and marketing agencies in Canadian hubs like Montreal or Toronto. At the end of the program, take your experience a step further with a six-week field placement within the advertising and marketing communications industries. This experience applies your program learning to help you succeed in this fast-paced and ever-evolving industry. There are many job opportunities for graduates of this program. You may find employment with advertising agencies or any organization that has a marketing, communications, media, or promotions department. You might even launch your own marketing communications company.