Certificate (Cert.) Public Relations and Communication Management

About this programme

McGill SCS Graduate Certificate in Public Relations and Communication Management Practice The online 15-credit Graduate Certificate in Public Relations and Communication Management Practice will help you discover the exciting possibilities that await you in every industry as a public relations and communications professional. This program will enable you to gain the competencies needed to conceptualize and implement strategic communications actions through traditional and digital platforms. The certificate covers theoretical knowledge and practical skills in public relations and behavioural theory, written and visual content creation, internal communications and employee engagement, media and influencer relations, digital communications, and ethics. Your newly acquired skill set will be an indispensable asset in communications campaigns in various settings including public relations agencies, corporate environments, non-profit sector, or government. You may also be interested in McGill SCS Graduate Certificate in Strategic Public Relations and Communication Management APPLY NOW Type: Graduate Certificate Courses: 5 Credits: 15 Schedule: Full time or Part Time Time: Evenings, Saturdays Delivery: Online Unit: Global and Strategic Communication Questions? studentsuccess.scs@mcgill.ca Video of Graduate Certificate in Public Relations and Communication Management Practice Message From the Academic Program Coordinator I look forward to welcoming you to our Graduate Certificate in Public Relations and Communications Management Practice. The program is consistently updated to give you the emerging, evolving knowledge and skills needed to work as a public relations and communications practitioner in any industry or as a freelancer. This gives you the opportunity to follow your career passion. Our lecturers and students are a community passionate about public relations and communications. We have created an online environment that makes learning fun, hands-on, engaging, and fulfilling. All our lecturers are experts and professionals working in the public relations and communication industry. Our students come from a variety of backgrounds, both those employed in PR and those who are not, from Canada and other parts of the world. The Graduate Certificate sets you up nicely for a career in media relations, internal communications, corporate communication, or community or social media management. Specific activities might include writing copy, speeches, presentations, media releases, or other media material; being a spokesperson; organizing an event; fundraising; or reputation management. These are just a handful of activities that make up a public relations practitioner’s day. Nicolette Papastefanou, PhD Academic Program Coordinator Key Features The program covers the evolving knowledge and skills needed to become a vital asset in the public relations and communications field with a skill set in media relations, internal communications, social media management, and content creation for traditional and digital channels. All courses focus on honing practical skills (alongside a solid theoretical background) through hands-on workshops, exercises, assessments, cases, and real-world clients. Those enrolled in this program can register as student members of the following professional associations: the International Association of Business Communicators (IABC), the Canadian Public Relations Society (CPRS) and the Société Quebecoise des Professionnels en Relations Publiques (SQPRP). Networking opportunities are embedded in all courses through our many guest lecturers from various industries, settings (agency, corporate, non-profit, entertainment, tech, etc.), and work backgrounds. Who Should Apply This program is a good fit for you if you are: An entry-level and early-career professional who is interested in a career as a public relations practitioner, wants to move to a higher-level communications-related position, or envisions freelancing in th