Master of Sport Management

About this programme

The Master of Sport Management (MSM) is the first of its kind in Canada, offering an applied focus on sport management strategy and business intelligence, providing students with professional employment-related skills. The MSM program was created to serve the needs of the modern sport business enterprise. Teaming up with the Goodman School of Business , this 12-month professional graduate program is designed to provide students with the necessary skills to solve complex business challenges in the sport industry in Canada and abroad! The Master of Sport Management (MSM) program is designed to prepare graduates from a range of undergraduate educational backgrounds to work in a variety of sport management-related professions, organizations and services in administrative, service delivery, leadership and facilitative roles. The MSM program provides an array of required courses as well as a full-credit practicum to prepare them for work and leadership roles in a variety of sport management-related settings. Students in the MSM program will be prepared to take on roles where they will be able to advance and influence the sport management field through the employment of excellent relational, leadership, and practice skills. In addition to offering exceptional business intelligence and analytics skills to organizations in the sport management industry, students can develop skills in program development, communication, and administration, preparing them to act as leaders in offering quality products and services to members of the sport management industry.