Master of Science in Management - Marketing

About this programme

Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support. Though securing a supervisor to apply to the MSc (Mgt) Program is not required, applicants are encouraged to familiarise themselves with the research streams available in their selected MSc (Mgt) major. Be sure to mention your research interests in your Letter of Intent. An excellent bridge to PhD studies or to pursue careers where research skills and scholarly knowledge are valued (i.e. consultant, analyst, marketing research).