Bachelor of Arts in Digital Media Studies - Major

About this programme

Do your interests lie at the convergence of communication, culture and technology? VIU’s Digital Media Studies program will help you gain valuable skills for employment as you learn about digital culture. Students take a combination of Digital Media and Media Studies courses in a four-year BA program and finish with a powerful skill-set that can be applied to a variety of occupations, including writers and artists, web developers, multimedia producers, teachers, public service workers and entrepreneurs. Courses in our Digital Media program focus on developing well-rounded digital communication skills and increased awareness of the ways media shapes culture. Media Studies balances critical thinking and communication skills with the technical and creative experience needed for a career in today's quickly evolving media industries. This four-year program develops proficiencies in research, academic and industry writing, content analysis, news, PR, advertising, documentary and video, audio, gaming, and Web design and usability to prepare students for a variety of roles as: writers, illustrators, photographers, web developers, citizen journalists, tech entrepreneurs, and TV, radio, film, game, and Web creators and producers among a host of other careers. Media Studies intersects with a variety of disciplines including Graphic Design, Visual Art, Journalism, Creative Writing, Publishing, Film Studies, and Computer Science. This creative, multi-disciplinary approach to learning contributes to the career flexibility required to succeed in the current labour market and enriches