Honours Bachelor of Commerce (Option Marketing)

About this programme

Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management. Requirements for this program have been modified. Please consult the 2024-2025 calendars for the previous requirements. ADM 4326 , ADM 4328 or ADM 4329 are recommended as part of your elective course units in administration (ADM). A maximum of 6 course units at the 1000 level can count towards this requirement. Please note that all of the HR option courses have been accredited by the HRPAO as contributing academic credits toward the CHRP designation. Students in the International Management option must complete at least 12 of the 120-unit program requirements abroad as part of an international exchange with one of the international partner institutions of the Telfer School of