Bachelor of Business Administration

About this programme

The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing and human resources, preparing you to work effectively with an organization's resources and people. Our curriculum integrates the latest industry trends and best practices to help you make informed and sustainable business decisions in today’s global marketplace. The Bachelor of Business Administration program offers interactive learning and networking opportunities such as guest presentations, case analyses, a capstone project (working on a real-world problem with an industry partner), work-integrated learning and Seneca’s Collaborative Online International Learning (COIL), working on assignments with students from around the world. As you progress through the program you will have the option to choose a specialization to focus on an area that aligns with your career goals. Please note that specialization placement is not guaranteed. While students may indicate their preferred specialization, availability each academic year is based on student demand and course capacity. Develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications (Note: this specialization is not accredited by the Chartered Professional Accountants. Students wishing to explore this route should consider Honours Bachelor of Com