Honours Bachelor of Human Kinetics - Recreation and Sport Management - Studies of Social Issues in Sport, Physical Activity and Leisure Option

About this programme

Students will acquire knowledge and have opportunities to apply what they learn in various types of organizations and contexts related to sport, leisure and physical activity. They will gain theoretical and practical training in governance and management principles, related to planning, policy making, marketing, entrepreneurship, and communications. Students will critically examine the impacts of organizations, sport events and festivals, and learn to evaluate the influence of policy relating to sport, leisure and physical activity, on individuals and society. Students will acquire the management skills needed to understand the Canadian sport system, its organizations and people. This option offers an opportunity to improve knowledge and skills in critical analysis of sport, physical activity and leisure. For example, students will gain an enriched understanding of governmental, for-profit, and non-profit organizations in sport and leisure, ranging from local to international organizations in professional sport, municipal recreation departments, sport events, and the commercial sector. Students will receive training informed by social sciences (e.g., management, sociocultural, leisure studies, psychology). Management courses will give students opportunities to gain competencies in the planning, organizing, marketing, leadership, and evaluation of sport, leisure and recreation organizations and events. Students will acquire cutting-edge knowledge and skills related to the latest developments in branding and marketing a sport, leisure or recreation organization, and managing