Bachelor of Commerce with Marketing Major

About this programme

Profit and growth, customer engagement and retention, brand awareness—you know that marketing plays a critical role in the world of business. We can teach you how to ensure business success as a media-savvy, consumer-focused marketer. When you major in marketing, you study consumer behaviour and target markets, think critically and creatively about products and people, learn to use e-commerce and digital marketing tools strategically and gather and analyze market research. You participate in work-integrated learning situations with community partners, applying what you’ve learned in class to real-world scenarios. In the first two years of the Bachelor of Commerce, you learn the principles that shape general business decisions. As you progress through the program, you take required courses that cover the fundamentals of marketing, including strategy, analysis and quantitative measurement. You gain an understanding of how marketing aligns with other organizational functions before digging deeper into consumer trends, market research and a broad range of electives, such as business-to-business marketing, digital marketing and sales management. In senior-level marketing courses, you work directly with local, regional and national businesses and organizations, finding solutions to real-world challenges. In your final year, you integrate all you’ve learned into a capstone project, which you present to your classmates and professors. By the end of the program, you have developed a project portfolio that can be presented to potential employers.