Bachelor of Business Administration in Marketing

About this programme

Please note, on July 1, 2025, the Bachelor of Management (BMgt) degree changed to the Bachelor of Business Administration (BBA). Students applying after this date will be admitted to the BBA program. Learn more about the transition of the BMgt to the BBA . Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions. As a marketer, you’ll be the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. You must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. You must also be creative and show strong analytical abilities and have excellent communications skills (including listening). You'll learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. You'll also draw from fields such as history, English, political science, economics and sociology. The marketing major offers optional concentrations in Marketing Communications or Socially Responsible Marketing.