Bachelor of Arts in Communications Specialization Business Communication

About this programme

Build your future in communications at Trent’s Durham GTA campus in this program featuring paid co-op, specialized career pathways and community-based projects that put your skills to work in a field that is integral to every industry. Develop the communication skills employers value while discovering where your interests can take you. At Trent Durham GTA, you’ll learn alongside faculty experts in a supportive, close-knit community where you can explore your goals and shape your studies around them. Build practical skills in strategic communication, professional writing, digital storytelling, public speaking, research and project management, preparing you to communicate effectively across industries and career paths. Specialize your studies in Communications with a focus on a specific field within your degree With this practical specialization, you will develop the tools needed to effectively communicate messages across organizations and through multiple channels. Learn how to tailor your writing to your target audience, create strategies to effectively share ideas, and master the latest communications tools – skills highly sought after by all employers. Behind the scenes of most news are the media relations people who work with journalists to bring these stories to light. In this specialization, you will learn to keep your finger on the pulse of the media to pitch stories that help build brand credibility and reputation. Develop a critical eye towards what you see in the news as you discover a better understanding of how it’s created and consumed and develop the founda