Diploma in Marketing

About this programme

Effective marketing has become vital to an organization’s success in today's highly competitive business environment. Working in various roles across multiple sectors, professional marketers seek to create value for customers and organizations. From research to brand management, this dynamic field provides exciting career opportunities. Canadian and international university graduates interested in starting a career in marketing. The ideal candidate is a creative, critical thinker with a knack for developing strong customer relationships. In this ten-course credit program , taught and developed by industry professionals, you will connect theory to practice and develop a professional network, unique skills, and a portfolio of projects to use throughout your career. Integrated Marketing Communications Market Research and Analysis Contemporary Media Introduction to Market Strategy Foundations of Digital Marketing Digital Marketing: Strategies and Tactics Emerging Trends in Marketing Advanced Marketing Strategy Brand Management Professional Practice for Marketers The principles behind effective marketing strategy, including positioning, product decisions, pricing, branding and market research Create and analyze market data as a tool for understanding markets and making business decisions Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media Through the practicum, you will gain valuable hands-on experience , a strong network of industry contacts, and an edge in the job search proce