Branding and Marketing Management - Design, Technology & Business (AP degree)

About this programme

About the programme: Branding and Marketing Management is an area of specialisation within the Academy Profession (AP) Degree in Design, Technology & Business. The speciality provides you with a basic understanding of branding and marketing and how it’s used in the fashion and lifestyle sector. Here you will get the opportunity to work with other international students that share your passion for branding and marketing. You learn to communicate, plan and carry through visual and strategic marketing for a specific target group. As a starting point for this programme, you will analyse a brand’s values as well as trends and tendencies in the global consumer market. You learn how to use various marketing channels, e.g. digital, and print media, and you will gain insights as to choosing the right channels for your concept. With an AP degree in Branding and Marketing Management you get to work in teams with marketing professionals as well as designers, web managers etc. from the fashion and lifestyle sector. As a result, we aim to provide you with a broad knowledge of the variety of professions you may encounter once you finish your education. Career opportunities: The programme gives you the chance to work as an assistant within the fashion and lifestyle sector. You can become part of a creative team which ensures the best marketing of a company’s products. Most of our AP degree graduates choose to follow a BA top-up programme, which gives you access to a wider range of career prospects. Admission: More information on admissions requirements and how to apply: https://en.via.dk/programmes/bachelor/design-technology-and-business-ap-degree