Sustainable Marketing, Master of Science (Economics and Business Administration) (2 years)

About this programme

Do you want to redefine the role of marketing in building a more responsible and sustainable society? The Master’s Programme in Sustainable Marketing is designed for you. You will develop marketing expertise for a rapidly changing and interconnected world and learn how marketing can contribute to sustainable consumption, value creation, and responsible business practices. Sustainability and responsibility are cross-cutting themes throughout the programme. You will gain a comprehensive understanding of marketing’s role in advancing the environmental, social, and economic dimensions of sustainable development and learn to critically evaluate marketing decisions from the perspectives of sustainability, responsibility, and business ethics. You will develop a strategic and analytical understanding of marketing as a central organisational function that connects customers, businesses, and other actors in creating value and advancing sustainable change. Building on the research strengths of the marketing faculty in Oulu, you will develop expertise across consumer and business markets in areas such as business relationships and networks, branding, digital marketing and technologies, service marketing, and consumer behaviour. The programme combines internationally recognised, high-quality research with practical relevance and cooperation with the business community. You will learn to apply your expertise across diverse organisational contexts, including growth ventures and start-ups, while strengthening your analytical, communication, leadership, and teamwork skills in an international learning environment. After graduation, you will be prepared for a wide range of specialist and management positions in marketing and related fields. The combination of marketing expertise and sustainability competence enables you to contribute to developing marketing and business practices in more sustainable and responsible ways across different organisations. As part of a research-based university education, the programme also provides a strong foundation for doctoral studies and research-oriented careers.