Marketing, Master of Science (Economics and Business Administration) (2 yrs)

About this programme

Marketing demands a mix of creativity, analytical and strategic thinking. It’s foundational to how organisations understand their customers, make strategic decisions, and build competitive advantage – and it’s changing fast. Technological innovations and growing expectations around ethical and sustainable practices are raising the bar for what effective marketing is. Our Master’s Programme in Marketing prepares you to meet these challenges with in-depth understanding and a versatile toolkit. You’ll build an academically rigorous understanding of marketing – from consumer behaviour and data analytics to international strategy. With a combination of theory and application, you’ll develop the skills to lead marketing efforts in a complex global environment.