Open uni, Content Marketing and Media Planning

About this programme

This course is designed to give you the basics of strategic content marketing and media planning. Content marketing sits on the cutting edge of social, cultural and consumer trends. The content is designed to give you an understanding of how to place the right content, in the right format, at the right time, to the right audience, while also creating a dialogue; having a conversation with your target audience. In doing so, you will learn about things like building brand awareness, audience analysis, content calendars, developing a brand voice, lead generation as well as audience engagement.