Customer Experience Management

About this programme

Learning outcomes Creating memorable customer experiences has become a management imperative. This course introduces and elaborates the importance of Customer Experience Management for contemporary marketing theory and practice. Students will gain: Understanding of the importance and challenges of creating memorable customer experiences Understanding of contemporary marketing management challenges in digital and omni-channel environments Skills in designing and building excellent customer experiences through rigorous research into customer needs An understanding of how to assess customer experiences and how customer experience excellence contributes to sustainable business development Applied knowledge on customer experience management through case studies and real-life managerial problems Content The course integrates and utilizes a broad range of theoretical concepts, frameworks, and topics on a practical level. Key areas include strategic marketing and branding, value propositions and business models, customer journeys, omni-channel marketing, market research, and design thinking. Prerequisites Basic course in marketing (e.g., Principles of Marketing) or equivalent knowledge. Please see the full course description, schedule and information about registration from Aalto University Open University Course Selection Aalto University Open University contact details