Master's degree programme in Service Innovation and Design, Master of Business Administration

About this programme

Are you a service, design, business or strategy professional who wants to lead service innovation and customer experience development in your organisation? This master’s degree builds your expertise across design thinking, service design, strategic management and futures thinking — taught in English, blended learning at Leppävaara Campus. Degree title: Master of Business Administration (MBA) Extent: 90 ECTS, 1.5–2.5 years Implementation: Blended learning, Leppävaara Campus (Espoo) Language: English Eligibility: Bachelor’s degree (e.g. BBA) + 2 years of relevant work experience after the prior degree. A prior design background is an asset but not required. What will you learn? Programme-specific core studies (30 ECTS): Design Thinking (5 ECTS) Service Logic-Based Strategic Management (5 ECTS) Deep Customer Insights through Ethnographic Research (5 ECTS) Applied Service Design (5 ECTS) Futures Thinking and Foresight Methodologies (5 ECTS) Business Design (5 ECTS) Common studies (10 ECTS) build your capability in research-based development methods. You shape your own complementary studies (20 ECTS) from areas such as service design and digital development, foresight, systems leadership, resilience, or entrepreneurship. Your master’s thesis (30 ECTS) is a research-based development project, typically in your own workplace. Programme page at laurea.fi/en How are studies organised? The programme is delivered as blended learning: monthly face-to-face days at Leppävaara Campus (2–3 consecutive days per month, typically Thursday–Saturday) combined with online study. Studies follow Laurea’s Learning by Developing (LbD) model. Throughout the programme, you apply service design, ethnographic research, and business design in a real organisational context. You can progress at your own pace (1.5–2.5 years) alongside your work, learning in an international multidisciplinary group, and recognition of prior learning is possible. Career paths Your expertise applies in roles such as: Service designer or service design lead Customer experience (CX) manager Innovation lead Business developer or strategist Foresight or strategic insight specialist Transformation consultant Researcher or insight specialist in service development Entrepreneur in service design or innovation This is a master’s degree from a university of applied sciences and gives the same eligibility for public-sector and professional positions as a university master’s degree. Please see Offered study programmes below for more information about applying to this degree programme.