Public Relations and Advertising Management

About this programme

This programme has been developed in cooperation with representatives of the Latvian Advertising Association and the Latvian Public Relations Association, precisely defining the skills and knowledge that young professionals need: the ability to ensure open communication between the company and the public in order to promote support for the company’s activities, create a favourable attitude, purposefully raise the prestige of the company and its products or services, develop a communication and media strategy, prepare press releases, create content for websites and social networks, etc. A competitive advertising professional is characterised by the ability to “think outside the box” – a number of courses in the programme are dedicated to honing these skills, including “Unconventional Advertising and PR Campaigns”, “Creative Imagination Development”, “The Creative Process”, “Intercultural Communication”.During studies students acquaint one of two qualifications:-Sub-programme Public