Marketing

About this programme

Marketing Bachelor programme (BA/ BSc) Faculty of Economics ORADEA Program description The Marketing program focuses on the strategies and techniques used to promote and sell products or services. It covers areas such as market research, consumer behavior, branding, advertising, digital marketing, and sales management. Students learn how to analyze market trends, develop marketing strategies, and engage with customers to drive business growth. The program prepares graduates for careers in advertising, market research, digital marketing, public relations, and brand management, equipping them with the skills to create effective marketing campaigns and build strong customer relationships.