Marketing

About this programme

Marketing Bachelor programme (BA/ BSc) Faculty of Economics and Business Administration CLUJ-NAPOCA Program description The specialization offers the opportunity of gaining both fundamental knowledge in marketing, management, accounting, finance etc., and specific theoretical and practical knowledge in marketing (consumer behavior, marketing research, marketing policies, services marketing, procurement marketing, sales management, branding, financial marketing, marketing in nonprofit organizations etc.), as well as communication and multidisciplinary team integration skills, all teaching staff being also involved in scientific research and/or consultancy activities. The curriculum and syllabi are designed in such a manner so as to ensure the development of students’ entrepreneurial spirit, and to guide them in their professional activity after graduation. The programme enables its students to further extend their studies at master’s level, on marketing, as well as in other connected or related scientific and/or practical areas.