Marketing

About this programme

Marketing Bachelor programme (BA/ BSc) Faculty of Economics and Business Administration GALAŢI Program description This program trains students to cope with challenges in an increasingly globalized marketing environment. The main objective of this study programme is to understand the importance of developing a market orientation in the organizations, revealing how the marketing strategy should be designed and developed to match consumer behaviour.The main competences acquired at the completion of this study programme are:The appropriate use of marketing concepts, methods, techniques and tools;The use of computer-based tools and applications in marketing activities;Collecting, analysing and interpreting marketing information about the organization and its environment;Using statistical software for data analysis and interpretation of marketing research resultsUnderstanding market segmentation, target marketing and market positioning; Understanding the role of advertising, sales promotion, public relations, personal selling and direct marketing.