Marketing and Business Communication

About this programme

Marketing and Business Communication Master programme (Ma/ MSc) Faculty of Economics and Business Administration GALAŢI Program description The mission of this study program is to offer a high level of qualification to the Master students who are eager to develop their marketing and communication skills in any type of business. The main objective is to create and develop a learning and research culture, favourable to improving the marketing and communication knowledge.The main competences acquired at the completion of this study programme are:Ability to design, conduct and execute complex marketing and business communication activities;Design, implementation and control of market-oriented business strategies at the organization level;Ability to negotiate with representatives of other organizations and coordinate teams of marketing and business communication specialists;Using advanced Content Marketing techniques that the business environment requires, including anticipating audience reaction.