AI and Business Development

About this programme

The courses is for professionals and part of the programme MAISTR (hh.se/maistr) where participants can study the entire programme or individual courses. The course is part of the course track innovation management and is held online in English. Innovation refers to how firms and organizations create and capture value, and how customers and end-users adapt new solutions and processes. Typically, innovation is slow, costly and cumbersome and as the availability of information increases, the basis for how and what firms and organizations innovate is increasingly based on their information and problem-solving capabilities. AI promises dramatic improvements in decision making, streamlining operations, and even allowing for an increased innovative ability. However, AI innovations tend to be stand alone solutions, rather than being integrated in a firm’s or the customer’s innovative activities and operations. The course fits you as an engineer or manager who will learn how to apply relevant models and frameworks to better understand, spot, and exploit the opportunities and challenges of innovation for and with AI. The course introduces main aspects of innovation in relation to AI. The focus is on different types of innovation, how they are managed and differences and similarities across applications and industries. You will also be introduced to how ‘big data’ and AI affects business models and innovation ecosystems. The course is based on blended learning, consisting of recorded lectures, lectures, seminars and workshops. Experiential learning is a foundation of the course in