Master's Programme in Marketing

About this programme

Drawing on Stockholm Business School's long-standing expertise in marketing, strategic communication and consumer studies, this programme integrates advanced theoretical perspectives and methods in social sciences to address contemporary phenomena in consumer and business marketing. Marketing is a practice as well as an academic discipline. As human beings living in today’s world we are affected by marketing in many ways beyond business issues. As future marketers, students of the CBM programme will need to deal with diverse new phenomena such as audience fragmentation, corporate social responsibility and service dominant logic. This programme critically assesses the latest marketing theories, enabling you to analyse contemporary business situations and offer the most suitable practical solutions. The programme gives you the necessary knowledge and skills, such as analytical thinking and ability to holistically evaluate marketing configurations, to critically analyse the forces and practices that shape and change the future of marketing. Through this process you will be able to better understand and evaluate markets, organisations and communities. During the first semester, the programme is conceptually and thematically organised. course outline focuses on consumer and marketing knowledge on advanced level and how economic, political, technological and cultural developments affect markets and organisations, and how these in turn shape consumption and work in contemporary society.