Master's Programme in Marketing Communication

About this programme

Marketing communication is a practice as well as an academic discipline. As human beings living in today’s world we are affected by marketing communication in many ways. The reach of marketing communication, advertising and PR goes far beyond the realms of business, as marketing communication have a pervasive presence in contemporary societies and thus shapes the world in which we live. As future professionals in the field of marketing communication, you will need to deal with diverse new phenomena such as digitalization, media fragmentation, consumer culture and co-creation, and globalization. Furthermore, the master programme is aligned with Stockholm Business School´s vision, where the department is respected for recognised and relevant research as well as inspirational and research-driven learning experiences. Stockholm Business School support sustainable development in society by acting as a constructive discussion partner for business, public and third sector actors. The master programme will develop the student’s ability to meet todays and tomorrows local and global challenges in a responsible manner. This programme critically assesses both the classical and latest marketing communication theories, enabling you to analyse contemporary business situations and offer the most suitable practical solutions. Enjoy the benefits of a highly skilled and experienced department. The programme equips you with the knowledge and skills required to analyse contemporary and future developments within marketing communication. It provides a solid background for a career in marketin