Marketing

About this programme

BSc Marketing at Lancaster equips you with the knowledge and skills required for a successful career in an industry that shapes society and drives innovation. You will gain an in-depth understanding of markets and consumers, as well as topics such as how influencers are changing the marketing landscape, the ethics behind collecting consumer data, how businesses can form strategic partnerships, and how to negotiate sustainable deals. Lancaster University was the first UK university to establish a marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. When you study Marketing at Lancaster, you will tackle critical questions, such as: Why do people buy a product? How do consumers make decisions? How are influencers changing the marketing landscape? You can choose to study topics including: As a BSc Marketing student, you will be challenged to think critically and mindfully about marketing in relation to a range of topics, including the use of big data, the treatment of supplier networks, over-consumption, and negotiation strategies during turbulent times. You will work on a live client project, which will help to prepare you for life as a professional marketer. These projects strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi & Saatchi, Tesco, and Lake District Tourism, as well as numerous small and medium-sized enterprises (SMEs) an