Marketing and Design

About this programme

As a BSc Marketing and Design student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations. You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising. Lancaster is the only UK university where you can study a BSc in Marketing and Design. This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation. You will explore areas ranging from brand strategy to marketing research, customer relationship management, digital marketing and analytics, and marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods. You will develop your marketing skills as you step into the role of a marketing decision maker in a simulated digital business environment, including plan