Sports Management

About this programme

Our BA (Hons) Sports Management degree will open a world of opportunity. It’s designed to empower you with the knowledge, skills and experience that is highly sought after by employers. The 3-year degree course will develop your understanding of the contemporary sports industry from a business perspective – including strategic challenges, internal and external forces, the legal, ethical and regulatory constraints and governmental and institutional structures. You will learn how sports organisations operate and cover key functions including marketing, events management, policy and development, leisure management and strategic leadership. Our programme is designed to prepare you for employment by bridging the gap between lectures and the real world. Working with our key industry partners, including Manchester United, Salford City FC and Lancashire Cricket, you’ll develop the confidence, skills and experience to pursue a rewarding career in the global sports industry. So, if you are looking for a Sports Management course in Manchester, our BA (Hons) Sports Management degree is the perfect choice for you. This module introduces fundamental concepts of sports marketing and fan engagement, comparing traditional approaches with contemporary digital strategies. Students analyse how digital media enhances global fan activation, global partnerships and connections and how AI-powered tools create new revenue and growth opportunities. The module develops creative communication skills through marketing proposals and analytical techniques to evaluate fan engagement initiatives, prepa