Marketing

About this programme

Our BSc Marketing course is designed to provide you with the essential skills and knowledge needed to thrive in the dynamic field of professional marketing. Marketing is more than just advertising and selling products—it's a core business function that generates business, delivers valuable business insights via thorough and relevant research, and supports evidence-based, insight-driven decisions. This course has been developed with industry partners, develops your knowledge and skills in data analytics, digital and new technologies in marketing, consumer behaviour, branding and retail and services marketing. You’ll focus on the critical understanding of marketing theories, and on a diverse set of practical and professional skills which enable you to put those theories into practice. You will be taught by a diverse and international teaching team with specialist knowledge and expertise. You will learn from experts from different backgrounds who will share their research and experience so that you gain current, relevant and international marketing skills and knowledge. Royal Holloway Business School (RHBS) is an internationally recognised school with a dynamic and intellectually stimulating approach to research and education. This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB) the Chartered Institute of Marketing (CIM), and the CIM's Employability Programme. We're committed to preparing our students for graduate-level jobs after university and we continually review and refresh our courses to ensure they align with current trends