Marketing (Year in Business)

About this programme

Our BSc Marketing course is designed to provide you with the essential skills and knowledge needed to thrive in the dynamic field of professional marketing. The degree can be taken either as a three-year course or a four-year course including a Year in Business placement between the second and third years. Marketing is a core business function. It’s more than just advertising and selling products—it’s about generating valuable business insights, conducting thorough and relevant research, and making evidence-based, insight-driven decisions. This course, which has been developed with input from industry partners, develops your knowledge and skills in data analytics, digital and new technologies in marketing, consumer behaviour, branding and retail and services marketing. You’ll not only focus on the critical understanding of the marketing theories, but also on a diverse set of practical and professional skills which enable you to apply theories into practice, leading to excellent career prospects. Royal Holloway Business School (RHBS) is an internationally recognised school with a dynamic and intellectually stimulating approach to research and education. This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Chartered Institute of Marketing (CIM), and the CIM's Employability Programme. With strong connections with industry practitioners, the Department of Marketing also has a diverse and international team, bringing together colleagues with specialised knowledge and expertise. You will learn from experts with different background