Advertising and Digital Marketing

About this programme

Develop creative, strategic and digital skills for planning and delivering advertising and marketing campaigns in the media landscape. Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. With a strong focus on digital communication and customer engagement, you’ll have the opportunity to explore areas such as: The course is designed to support your development as an ethical and socially responsible communicator, with an emphasis on global awareness. You’ll be encouraged to engage with emerging trends and technologies and to build skills that can support creative and informed decision-making in a dynamic industry. This course is recognised as a CIM Accredited Degree which means it has been mapped against learning outcomes set by the Chartered Institute of Marketing (CIM) . Eligible students may be able to claim exemptions from selected CIM modules, subject to CIM requirements and eligibility criteria. To claim exemptions and progress towards a CIM qualification, students must meet CIM's eligibility requirements. This currently includes: Important: CIM qualification structures, exemption arrangements, eligibility requirements and assessment requirements may change over time. Students should refer to the CIM website for the most up-to-date information before applying for exemptions or enrolling on a CIM qualification. Coventry Business School is currently an active member of the Association for Events Management Education (AEME). AEME is committed to raising profile of the events discipline throug