Advertising and Digital Marketing with foundation year

About this programme

Develop creative, strategic and digital skills for planning and delivering advertising and marketing campaigns in the media landscape. The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios. Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. With a strong focus on digital communication and customer engagement, you’ll have the opportunity to explore areas such as: The course is designed to support your development as an ethical and socially responsible communicator, with an emphasis on global awareness. You’ll be encouraged to engage with emerging trends and technologies and to build skills that can support creative and informed decision-making in a dynamic industry. This course is recognised as a CIM Accredited Degree which means it has been mapped against learning outcomes set by the Chartered Institute of Marketing (CIM) . Eligible students may be able to claim exemptions from selected CIM modules, subject to CIM requirements and eligibility criteria. To claim exemptions and progress towards a CIM qualification, students must meet CIM's eligibility requirements. This currently includes: Important: CIM qualification structures, exemption arrangements, eligibility requireme