Marketing with Study Abroad in a Modern Language

About this programme

Join a course which received 84% student satisfaction in teaching and learning (discoveruni.gov.uk, data for graduates in 2024-25). This degree equips students with the skills and knowledge to compete in today's digital era.The course includes input from marketing practitioners and world-leading researchers. This means you will learn about the most recent advances in marketing, covering topics with high industry demand.The course explores academic theory applied to industry, preparing you for a career in marketing across any industry sector.Topics include fundamental marketing theories, digital marketing, consumer behaviour and branding.This course follows the same structure as BSc Marketing, except you will be able to select a language option in your first year. In your second year, you will select a compulsory language option alongside your marketing studies. You will spend your third year studying marketing in your chosen language at a partner institution overseas. To find out more about studying abroad, visit the Centre for Study Abroad.You will also study other important aspects of management and business. This will help you to develop an understanding of how marketing fits into the larger organisational structure.Teaching for the first two years of this course is at our vibrant Clifton Campus. It's here where you'll build a strong understanding of both subjects. For the final year, your location of study will depend on the specific units you choose to study, but will likely include some teaching at our Temple Quarter Enterprise Campus for units relating to business and to innovation. Here, enhanced links with businesses will help give you real-world knowledge, networks and skills to succeed once you graduate.